"It's more to do with Horsemaning.
Horsemanning was reportedly a popular way to pose in a photograph in the 1920s in which the illusion of a beheading was created. The horsemanning photo fad derives its name from the Headless Horseman, an evil character from Washington Irving's short story The Legend of Sleepy Hollow. Soon after its discovery, a series of horsemanning photos began trending on sites like Buzzfeed and people got inspired to recreate the original fad. Horsemanning began experiencing a revival in the mid 2011, along with other photo fads such as planking and owling."
Found and explained here.
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